In my day job I manage the media and communications team at Keele University in Staffordshire, which includes media relations, the University website, social media, internal communications and our new mobile app.
Because it’s such a varied role I sometimes get asked to write guest blog posts and have been asked to do one today – I am just deciding what topic to tackle!
In the meantime, I thought I’d share one that I wrote for Comms2Point0 (an excellent resource for PR and communications professionals) last year while I was on maternity leave. Work seemed a long, long way away at that point, but I definitely stand by what I wrote through the haze of baby brain.
I wrote about how important it is to remember that social media is not simply a broadcast tool, but that it is an opportunity to be the “online embodiment of the University’s real world qualities” – a friendly, open, lively community and so on.
For many stakeholders, the University is not a faceless institution but somewhere in which they are emotionally and financially invested.
It’s not enough to simply pump out information – you need to have a real voice, a real heart, and build authentic relationships across the board.
Read more at How social media fits into higher education comms.