Hop on over to the CIPR Education and Skills blog for my guest post on writing press releases. Here’s a quick snippet to tempt you over there:
Is it actually news? It’s important to manage the expectations of your internal stakeholders. The journalist is not there to promote your business or organisation. The feral beasts of the media cannot be tamed. Corporate “key messages” will likely be removed.
It’s mostly common sense but it doesn’t hurt to go back to basics sometimes. Read the full post at Tips for writing press releases….