Guest post: Tips for writing press releases

Hop on over to the CIPR Education and Skills blog for my guest post on writing press releases. Here’s a quick snippet to tempt you over there:

Is it actually news? It’s important to manage the expectations of your internal stakeholders. The journalist is not there to promote your business or organisation. The feral beasts of the media cannot be tamed. Corporate “key messages” will likely be removed.

It’s mostly common sense but it doesn’t hurt to go back to basics sometimes. Read the full post at Tips for writing press releases….

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s